Due to us wanting to create an urban and independent film company we chose to call it 'Dank bank productions'. The official definition in the english dictionary for the word 'dank' is 'unpleasantly damp and cold' which i would agree doesn't fit our brand at all, but the urban dictionary's definition is ' to be of something of high quality and that everything is good and happy'. This definition was a perfect fit to our proposed idea for a production company. We used the word 'bank' as not only did it rhyme with dank but it fitted well with our image of possible crime drama films as banks are sometimes a feature in this genre. Bank was also used to show how we had a lot or 'dank' ideas to bring out in new and exiting films for our audience to enjoy.
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